Tucker Hockey wishes to pass along this very important message from KidSport Calgary:
KidSport Calgary is pleased to announce the launch of a holiday season fundraising campaign that will give donors, supporters and virtually anyone with a cell phone, the convenience and ease of being able to make a small donation to help low income kids this year in a matter of seconds.
By texting the word PLAY to 45678, cell phone users can donate $5.00 to KidSport Calgary on any cell phone carrier. The donation will appear as a charge on the user’s next cell phone bill.

The goal of the campaign is to raise $25,000 from a minimum of 5000 donors until December 31, 2011. Achieving this target would make KidSport Calgary’s campaign one of the most successful Text-to-Donate ventures since the concept was introduced in Canada in 2009